Network Order Flow Serial Tracking Service & Returns Live Preview 📅 Book a Demo
ServiceFlow / Company → Distributor → Retailer
🏭 For Manufacturers & Multi-Tier Distributors

One Platform From Your Factory Floor
to the Customer's Home.

Set up Distributor and Retailer accounts under your Company, quote and dispatch to them, and trace every serial number — dispatched, sold, installed, or returned — without a single WhatsApp forward.

See the Live Preview
The Problem With Multi-Tier Distribution

Right Now, Your Network Runs
on Phone Calls and Trust

😤

Before ServiceFlow Enterprise

  • Distributor stock only known when someone calls to ask
  • Quotations and POs sent over WhatsApp PDFs — no accept/reject trail
  • Dispatch details live in a transporter's memory, not a system
  • No way to trace one unit's serial number past your own warehouse
  • A retailer's customer complaint never reaches you — until it's a Google review
  • Sale returns up the chain handled off-book, no audit trail
VS
⚡

With ServiceFlow Enterprise

  • Every distributor's and retailer's live stock, visible to you always
  • Quotations sent, accepted, and converted into POs — full digital trail
  • Dispatch requires an e-way bill and serial allocation before it's complete
  • Every serial number: factory → distributor → retailer → customer, one timeline
  • Complaints from anywhere in the network roll up to you automatically
  • Sale returns follow a structured accept/reject flow, synced to stock and ledger
Your Network

Company → Distributor → Retailer,
Built as Real Accounts

Not a spreadsheet of contacts — every Distributor and Retailer gets its own login, its own data, and a clear place in your hierarchy.

🏭 Coolcraft Appliances — Company (root account)

Owns the product catalogue and warehouse stock. Creates Distributor and Retailer accounts from Organisations, sends quotations, dispatches against POs, and sees live stock, orders and complaints across the entire network — automatically, without being added to each org.

Adds Distributors & Retailers Network-wide oversight Can also sell direct to customers

🚚 Khandelwal Distributors — a Distributor

Jaipur · buys from Coolcraft via PO — raised directly, or converted from an accepted quotation. Holds regional stock, resells to Retailers under it, and can raise Sale Returns for damaged stock. Every Distributor you add runs on this same account type.

🏪 Sunrise Appliances — a Retailer

Jaipur · buys from Khandelwal via PO, sells to the end customer, and runs the full standalone retail app underneath — Customers, Orders, Leads, Installations, Complaints, Services, AMC. Every Retailer you add, under any Distributor, works the same way.

Organisations — this is the actual screen + Add Organisation
Name Type City Contact
Khandelwal Distributors Distributor Jaipur +91 98290 xxxxx View →
Sharma Electronics Distributor Udaipur +91 94140 xxxxx View →
Sunrise Appliances Retailer Jaipur +91 90019 xxxxx View →
Jain Refrigeration Retailer Ajmer +91 88290 xxxxx View →
Order Flow

Two Ways to Order — Both
End Up as a Trackable PO

① Quotation-led (top-down)

  • Company (or a Distributor) drafts a quotation addressed to a child org, with line items and validity
  • Recipient reviews it and clicks Accept
  • Recipient clicks Convert to PO — a purchase order is created automatically, addressed back up the chain
  • Nothing is re-typed between quotation and PO

② Direct PO (bottom-up)

  • A Distributor or Retailer raises a PO straight to its parent org — no quotation needed
  • Parent reviews and accepts it
  • Same dispatch, e-way bill, and serial-allocation flow follows either way
  • Retailers cannot draft quotations — only accept them — but can always raise a direct PO
Quotation QT-3391
From Coolcraft Appliances (Company)
To Khandelwal Distributors
Items Daikin VRF 3-Ton × 4
Valid 30 days
Status Converted to PO
Purchase Order PO-2044
Buyer Khandelwal Distributors
Supplier Coolcraft Appliances (Company)
Amount ₹5,20,000
Status Partially Dispatched
Payments ₹2,60,000 received
Dispatch & Serial Numbers
E-way Bill EWB-88213456
Transport Shree Cargo, MH-04-JT-8812
Serial 1 DAI-VRF-2026-00412
Serial 2 DAI-VRF-2026-00413
Status Confirmed
Serial-Level Traceability

One Unit. One Timeline.
Every Hand It Passed Through.

01🏭

Manufactured

Unit enters Company inventory. Status: In Stock, holder is Company.

02🚚

Dispatched to Distributor

PO-2044 dispatched with e-way bill EWB-88213456. Holder flips to Khandelwal Distributors, status At Distributor.

03🏬

Dispatched to Retailer

Khandelwal raises its own PO to Sunrise Appliances. Same dispatch flow, one level down. Status: At Retailer.

04🏠

Sold & Installed

Sunrise sells the unit; installation is logged against this exact serial. Status: Installed.

↩ If it comes back

A defective unit doesn't break the trail — it extends it. Sunrise raises a Sale Return to Khandelwal (type: Defective). Khandelwal accepts it, the holder flips back automatically, and Khandelwal can raise its own return further up to Company (type: Damaged) using the identical accept/reject flow. Every hop — forward or back — sits in the same log.

Company Master View

Drill Into Any Org.
See Exactly What It Holds.

Click into any Distributor or Retailer from Organisations and get a live read-only view of their stock, orders, installations, complaints, and services — this is the real screen.

Organisations / Khandelwal Distributors
Stock (312) Purchase Orders (8) Retail Orders (44) Installations (129) Complaints (6) Services (21)
Product Brand Units Held Status
VRF 3-Ton Outdoor Daikin 18 At Distributor
2T Inverter Split Voltas 64 At Distributor
15KVA Silent Genset Kirloskar 9 At Distributor
1.5T 5-Star Split LG 221 At Distributor
Service, Returns & Warranty

Problems Don't Get Stuck
at the Retailer

🚨 Complaints, network-wide

  • A retailer logs a complaint against an installed serial number
  • Automatically visible to its Distributor and to Company — no forwarding
  • Every complaint carries the linked product and serial number
  • Parts used, replacement status, and cost tracked per complaint

↩ Sale returns & defectives

  • Retailer flags a unit defective → Sale Return raised to its Distributor
  • Distributor accepts (stock moves back, transfer logged) or rejects it
  • Distributor can raise its own return to Company — damaged, wrong item, or excess
  • Same structured flow, one level up the chain

🛡️ Warranty

  • Every product carries its own warranty and extended-warranty terms
  • Combined with the serial timeline and install date
  • Anyone in the network can tell instantly if a complaint is in or out of cover
  • No digging through paper invoices to check
Sale Returns — this is the actual list
Return # From → To Type Status
SR-118 Sunrise Appliances → Khandelwal Distributors Defective Pending
SR-114 Khandelwal Distributors → Coolcraft (Company) Damaged Accepted
SR-109 Metro Cooling → Sharma Electronics Wrong Item Rejected
Retailers Under a Network

Not a Stripped-Down App —
the Same One, Plus a Parent

A Retailer added under a Distributor runs the identical software as our standalone dealers, with two changes.

Everything retailers already get

  • Customers & Leads
  • Orders & Digital Challans
  • Installations & Technician assignment
  • Complaints with SLA timers
  • Service jobs & AMC
  • Products, Inventory, Ledger

What changes under a network

  • Standalone Vendors screen is replaced by Purchase Orders to their Distributor
  • Sale Returns route up the chain instead of to an independent vendor
  • Stock arrives via network dispatch, already serial-tracked
  • Nothing else is hidden or disabled
Live Preview — Company View

See the Whole Network
From One Screen

Click through the modules below — this is the actual Company-level interface, populated with a live network.

app.serviceflow.in/dashboard
Dashboard Organisations Inventory Purchase Orders Sale Returns Complaints Settings
Dashboard
CA
Network Stock
1,842
↑ 6% this month
Open Complaints (Network)
23
9 overdue
Pending Dispatch
61
Units awaiting
Network Revenue (Apr)
₹38.6L
↑ 11% vs last month
Incoming Purchase Orders
Org Items Amount Status
Khandelwal Distributors Daikin VRF ×4 ₹5,20,000 Accepted
Sharma Electronics Voltas 2T ×12 ₹7,68,000 To Dispatch
Khandelwal Distributors Kirloskar 15KVA ×2 ₹3,10,000 Fully Dispatched
Jain Refrigeration LG 1T Split ×6 ₹1,44,000 To Dispatch
Sharma Electronics Daikin VRF ×1 ₹1,30,000 Draft PO
Network Complaints
Ramesh Gupta
via Sunrise Appliances — AC not cooling
Overdue
Suresh Patel
via Metro Cooling — outdoor noise
In Progress
Anita Singh
via Sunrise Appliances — remote issue
Assigned
Vikram Rao
via Jain Refrigeration — gas leakage
Assigned
Meena Kulkarni
via Metro Cooling — PCB faulty
Open
9:41
Dashboard
CA
Network Stock
1,842
↑ 6%
Open Complaints
23
9 overdue
Pending Dispatch
61
Units
Revenue (Apr)
₹38.6L
↑ 11%
Incoming POs
Khandelwal Distributors
Daikin VRF ×4
₹5.2L
Accepted
Sharma Electronics
Voltas 2T ×12
₹7.7L
Dispatch
Jain Refrigeration
LG 1T Split ×6
₹1.4L
Dispatch
Distributors
3
Retailers
4
Network
Khandelwal Distributors
Jaipur · 312 units
Active
Sunrise Appliances
Retailer · 44 units
Active
Jain Refrigeration
Retailer · 19 units
Pending
Bansal Cooling Solutions
Kota · 97 units
Active
Verma Electronics
Retailer · 16 units
Active
Open
23
Resolved (Apr)
64
Network Complaints
Ramesh Gupta
via Sunrise Appliances
Overdue
Suresh Patel
via Metro Cooling
In Progress
Vikram Rao
via Jain Refrigeration
Assigned
Farhan Sheikh
via Verma Electronics
Completed
Inventory
DAI-VRF-2026-00412
Khandelwal Distributors
At Distributor
VOL-2T-2026-00187
Sunrise Appliances
At Retailer
LG-1T-2026-00558
Jain Refrigeration
At Retailer
Purchase Orders
PO-2027
Bansal Cooling · Daikin VRF ×2
Submitted
Sale Returns
SR-118
Sunrise → Khandelwal
Pending
SR-098
Verma → Bansal Cooling
Pending
Ready When You Are

Bring Your Distributors and
Retailers Onto One System

We'll set up your Company account, add your first Distributor, and walk your team through a real dispatch — on a call.