Why It Hurts AI Sales Categories Complaints Service & Warranty Live Preview 📅 Book a Demo
ServiceFlow / Appliance Retailers
📺 For Multi-Brand Appliance & Electronics Retailers

Built for Appliance Retailers.
Every Category, One System.

Refrigerators, washing machines, LED TVs, water coolers, ROs, microwaves, audio systems — seven completely different products with seven different spec sheets, sold from the same counter. ServiceFlow gives each category its own fields without forcing you into multiple different systems. Sell air coolers, chimneys or anything else? Add the category and its fields yourself — no waiting on a developer.

See It With Appliance Data
Refrigerator · Water Cooler · Washing Machine · LED TV · RO · Microwave · Audio System
·
+ Any Category You Add
·
Residential · Commercial
Live Preview — Appliance Retailer

This Is Your Screen
Across Every Category

Click through the modules — every field below exists in the product for appliance retailers.

app.serviceflow.in/dashboard
Dashboard Orders Inventory Installations Complaints Ledger
Dashboard
SE
Installation Pending
9
3 overdue 48h+
Open Complaints
17
4 transit damage
Warranty Expiring (30d)
31
across 7 categories
Revenue (Apr)
₹19.8L
↑ 8% vs Mar
Recent Orders
Customer Product Stage Status
Deshmukh Residence 65" QLED TV Installation Pending
Kapoor Family Double Door Fridge 340L Delivered Completed
Hotel Sunview 4 × Storage Water Coolers Installation Scheduled
Iqbal Traders Front Load Washer 8kg Quotation Draft
Open Complaints by Type
Physical Damage in Transit
4 open
4
Not Cooling (Fridge)
3 open
3
Remote Not Working
3 open
3
Not Spinning (Washer)
3 open
3
Not Heating (Microwave)
2 open
2
No Sound (Audio System)
2 open
2
9:41
Dashboard
SE
Install Pending
9
3 overdue
Open Complaints
17
4 transit
Warranty Expiring
31
7 categories
Revenue (Apr)
₹19.8L
↑ 8%
Recent Orders
Deshmukh Residence
65" QLED TV
Pending
Hotel Sunview
4 × Water Cooler
Scheduled
Iqbal Traders
Front Load Washer
Draft
Install Pending
9
Delivered
1,208
Recent Orders
Kapoor Family
Double Door Fridge 340L
₹38.5K
Done
Mhatre Household
Front Load Washer 7kg
₹26.9K
Done
Open
17
Resolved (Apr)
41
Open Complaints
Kapoor Family
Physical Damage in Transit
Overdue
Hotel Sunview
Water Leakage
Assigned
Warranty Expiring Soon
Kapoor Family
Fridge · ends 30 Apr
Notify
Category Mix (Stock)
Refrigerators · 64
LED TVs · 58 · Washers · 41 · RO · 32
7 categories
Where Multi-Category Retail Gets Messy

Six Things That Cost You
Across Every Product Line

A refrigerator, a washing machine and a TV don't share a spec sheet, a complaint list, or a service pattern — but most CRMs treat every box the same way. That's where the cracks start.

📦

Seven categories, one generic form

Litres for a fridge, kg for a washing machine, inches for a TV, LPH for a water cooler — a single catch-all "product" field forces a workaround for every category you sell.

🚚

"Installation Pending" gets buried

You sold it, it's in the customer's home, but nobody's plumbed the water cooler or wall-mounted the TV yet. Without a dedicated status, that job quietly slips for weeks.

💥

Transit damage looks like a warranty claim

A dented fridge door from delivery gets logged the same way as a real manufacturing defect — muddying your warranty data and your brand's replacement conversations.

🎛️

Dead remotes eat technician time

A TV owner raises a full complaint for a remote battery or a smart-app login issue, and it lands in the same queue as an actual display fault needing a home visit.

💰

Deep clean and gas refill quietly go free

Two genuinely billable services — deep clean, gas refill — get logged as regular free visits the moment nobody's watching which service type got selected.

📋

One-year warranty, a thousand SKUs

A flat 12-month warranty across every brand and model is easy math on paper — until you're tracking it for 3,000 units in a spreadsheet nobody trusts.

AI Sales Assistant

An AI That Reads Every Enquiry
So Your Team Doesn't Have To

Forward any enquiry email — from IndiaMart, TradeIndia, JustDial, or your own inbox — and ServiceFlow's AI reads the whole message and builds complete leads automatically. No copy-paste, no manual data entry.

📨

Reads the whole email, not just the subject

Name, phone, city, area, budget and urgency — pulled straight from the message body into your CRM, whatever the category.

🏷️

Splits mixed-basket enquiries automatically

One enquiry mentioning a TV and a fridge becomes two correctly tagged product interests — not one vague lead your team has to untangle.

⚡

Lead is ready before you've opened the tab

By the time you check your CRM, the enquiry is already logged, tagged and ready for follow-up — never lose a lead to a missed forward again.

Fwd: TV + Fridge enquiry — JustDial Hi, I need a 55 inch smart TV and a double door fridge for my new flat in Vaishali Nagar. Total budget around ₹85,000. Please call today...
AI extracts
ProductsTV + Refrigerator
AreaVaishali Nagar, Jaipur
Screen Size55"
Budget₹85,000
UrgencyMedium
Seven Categories to Start. Unlimited to Grow.

Not One Product Form.
A Different One for Every Category You Stock.

Refrigerator, water cooler, washing machine, LED TV, RO, microwave and audio system ship ready out of the box. Every field, dropdown and complaint type on this page is fully configurable — and if you stock something we haven't listed, you add the category yourself, with its own attributes, in minutes.

🧊 Refrigerator

Serialised · no installation required Door type
Single Door Double Door Side by Side French Door
Also tracked
Capacity (L) Star Rating Direct Cool / Frost Free Inverter Compressor Convertible

💧 Water Cooler

Serialised · installation required · AMC-eligible Type
Storage Instant Normal & Cold Hot, Normal & Cold
Also tracked
Cooling Capacity (LPH) Storage (L) Taps Body Material Inbuilt Purifier

🌀 Washing Machine

Serialised · installation required Load type
Front Load Top Load Semi Automatic
Also tracked
Capacity (kg) Star Rating Inverter Motor

📺 LED TV

Serialised · installation required Display type
LED OLED QLED Mini LED AMOLED
Also tracked
Screen Size (inches) Resolution — HD to 8K Smart TV

💧 RO Water Purifier

Serialised · installation required · AMC-eligible Type
RO RO + UV RO + UV + UF RO + UV + TDS
Also tracked
Capacity (LPH) Storage Tank (L) TDS Range Membrane Type Auto Shut-off

♨️ Microwave

Serialised · no installation required Type
Solo Grill Convection
Also tracked
Capacity (L) Power (W) Auto Cook Menus Turntable Size

🔊 Audio System

Serialised · installation required Type
Soundbar Home Theatre Party Speaker Tower Speaker Bookshelf
Also tracked
Power (W RMS) Channels (2.1 / 5.1 / 7.1) Bluetooth Version Subwoofer HDMI ARC / Optical

➕ Add Your Own Category

Chimney, air cooler, geyser — whatever you sell You define
Attributes & enum options Complaint types Service types & charges Serialised or not
No developer needed
Configurable from settings Same UI, same workflows
Why category-specific fields matter

A 65" QLED and a 190L single-door fridge both sell from the same counter, but they don't share a spec sheet. Every category you stock gets its own fields from day one — no generic "specifications" text box for your team to fill in inconsistently. Add an eighth category, a tenth, a fiftieth — the same rule applies to each one.

Complaints, Routed by Category

"It's Not Working" Isn't
a Diagnosis. This Is.

Each category carries its own complaint types, plus a shared set for issues that happen before a technician is even involved.

🧊 Refrigerator

  • Not Cooling
  • Excess Frost
  • Door Seal / Gasket

💧 Water Cooler

  • Water Not Cooling
  • Water Leakage
  • Low Water Flow
  • Taste / Odour Issue

🌀 Washing Machine

  • Not Spinning
  • Water Not Draining
  • Excessive Vibration

📺 LED TV

  • Display Fault / Lines
  • No Sound
  • Remote Not Working
  • Smart Features / Apps

� RO Water Purifier

  • Water Not Purifying
  • Low Water Flow
  • Leakage / Drip
  • TDS / Taste Issue
  • Filter Change Indicator On

♨️ Microwave

  • Not Heating
  • Turntable Not Rotating
  • Door Not Closing
  • Spark / Arcing Inside

🔊 Audio System

  • No Sound Output
  • Bluetooth Not Pairing
  • Distorted Audio
  • Subwoofer Not Working
  • HDMI ARC Not Detecting

�📋 General — any category

  • Not Powering On
  • Abnormal Noise
  • Physical Damage in Transit
  • Installation Pending
Complaint #AC-133 — routed correctly from the first call
Type Water Leakage
Product Storage Water Cooler · 80 LPH
Serial WC80-2026-00714
Installed 04 Feb 2026 · 6 months ago
Warranty In warranty — 6m left
Likely cause Inlet valve seal · needs on-site check
Service & Warranty

Free Visits Stay Free.
Paid Ones Actually Get Billed.

Warranty defaults to twelve months across every category — short enough that getting the free-vs-paid line right on every visit is what protects your margin.

12
months default product warranty — configurable per retailer, per category

Service types & default charges

Shared across all categories
Service Default charge Free service
Installation & Demo ₹0 Yes
General Service ₹400 Yes
Deep Clean ₹800 No
Gas Refill ₹1,500 No

Category-specific services

Water Cooler · RO · Audio System
Service Category Default charge
Descaling Water Cooler ₹600
Filter Replacement Water Cooler / RO ₹500
Membrane Replacement RO ₹1,200
Annual AMC RO ₹2,500
Wall Mount & Setup Audio System ₹800
Room Calibration Audio System ₹500
Why it matters here specifically

No AMC module for retail appliances — warranty coverage and per-visit billing carry the relationship instead. Getting the visit type right, every time, is what keeps a "free service" from silently swallowing a chargeable one. RO annual maintenance contracts and audio system installations each follow their own billing logic — ServiceFlow keeps them separate.

Before Your Next Delivery

One System for Every
Box You Sell

We'll load your refrigerator, washing machine, TV, water cooler, RO, microwave and audio system catalogues with the specs that actually matter, and have your team running before your next delivery run.